Pazzis is a vibrant Italian pizza restaurant with locations in New York, Berlin, and Italy, known for its authentic cuisine and warm, family-friendly atmosphere. We led the creative direction, bringing a vision to life that blends tradition with modern charm—cool yet classy, animated, and engaging. From visual identity to packaging, we designed a cohesive brand experience that reflects Pazzi’s pride in Italian heritage while appealing to a global, design-savvy audience. The website was developed to be both dynamic and intuitive, capturing the energy of each location and the rich, inviting feel of the restaurant. The result is a brand that feels alive—playful yet refined—celebrating pizza as both a cultural staple and a delicious shared experience.