TaskFlora is a productivity and habit-building app designed to help users stay motivated through intention-setting, personal growth, and consistent daily actions. The app blends task management with emotional encouragement, making productivity feel more human, supportive, and accessible. We partnered with TaskFlora to grow its brand presence and user engagement through social media management, content creation, and performance-driven marketing. Our work focused on building a motivational, Gen Z–friendly presence on TikTok through a mix of organic content and UGC-style Meta campaigns. We conducted market and trend research to understand how motivational content performs on social platforms, then translated those insights into short-form video content, ad scripts, and daily posts designed to resonate emotionally and drive action.