We partnered with Excited to support the growth and evolution of a Gen Z–focused movie discovery app through design, content, and performance marketing. Our work spanned graphic design, social media, paid and organic advertising, and ongoing collaboration with the product team to strengthen both brand presence and product adoption. We conducted in-depth research into viral movie-scene content across social platforms, identifying patterns and formats that consistently performed within the niche. These insights became the foundation of Excited’s content strategy and creative direction. Through organic content on Instagram and TikTok, the brand went viral more than ten times, reaching over 222,000 views organically. In parallel, we directed UGC creators, developed scripts for paid ads, and adapted creative to emerging trends, contributing to an average growth of approximately 900 new users per month through combined paid and organic efforts. In addition to marketing, we supported product development by translating user feedback and behavioral insights into design and optimization recommendations, helping refine the app experience for a Gen Z audience.