Excited, a Gen Z–focused movie discovery app, partnered with us to scale its brand presence, user growth, and product experience through design, content, and performance marketing. We led graphic design, social media, and paid and organic advertising, developing a content strategy rooted in research on viral movie-scene formats across Instagram and TikTok. Through trend-driven creative direction, UGC ad scripting, and continuous iteration, the brand went viral more than ten times organically, reaching over 222,000 views and driving an average of 900 new users per month through combined paid and organic efforts. In parallel, we supported ongoing app development by translating user feedback and behavioral insights into design optimizations and feature updates tailored to a Gen Z audience.